Black Friday 2025: Premium Japanese ingredients and gifts

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A rectangular wooden box with a white paper label featuring Japanese characters and colorful shapes, perfect for storing Kichi No Hashi Cedarwood Chopsticks - 30 pairs.
£26.00 Regular price£52.00
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£8.40 Regular price£12.00
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From £6.30 Regular price£10.95
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Book cover for The Missing Ingredient by Jenny Linford shows an orange pot with steam swirling upward on a blue background. Subtitles discuss times impact on culinary flavor and themes like fermentation.
£10.50 Regular price£14.00
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£18.70 Regular price£22.00
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Kinbue Soy Sauce - 1.8L comes in a large dark glass bottle with a white cap and red-yellow Japanese label with bold kanji; this handcrafted soy sauce delivers rich umami flavour from natural fermentation.
£22.50 Regular price£32.50
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£3.00 Regular price£5.95
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£140.00 Regular price£189.00
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Frequently asked questions

Not every item is discounted across the site, but on this page we’ve displayed all of our exclusive savings across our most popular ranges – including fresh wasabi, wasabi gift sets, Japanese condiments, soy sauces, vinegars, tableware and more.

For further information on specific deals and offers, please refer to individual product pages. Here, you will also find other essential information such as ingredients lists, allergen information, product dimensions, materials and provenance.

Our Black Friday offers begin on Thursday 27th November at 5pm and end at midnight on Monday 1st December. Once the event ends, the free product offer will no longer be valid.

We don’t offer pre-orders or reservations on sale items. Our Black Friday offers will go live on Thursday 27th November at 5pm. We recommend subscribing to our newsletter for updates and reminders.

Once you have £50 of goods in your basket, you will be asked to choose one of two free products (subject to availability and change). Other valid discount codes can be used in conjunction with the free product offer, as well as on all full-priced products. Orders over £75 will also qualify for free delivery as normal.

Yes – our usual returns policy also applies to Black Friday sale items. Non-perishable or faulty items can be returned if they are unopened and in their original packaging, along with proof of purchase. You will have 14 days after receiving the item to request a return.

Please note that fresh products such as wasabi rhizomes and plants are non-returnable due to their perishable nature.

For full details, please see our Returns & Refunds information page.

Get inspired with some recipes

Sticky Soy-Glazed Beef with Sesame Rice

Sticky Soy-Glazed Beef with Sesame Rice

A quick, glossy stir-fry-style beef dish with rich Japanese-inspired flavour. Perfect for a weekend dinner in under 30 minutes.

New Potatoes with Fresh Wasabi Butter

New Potatoes with Fresh Wasabi Butter

A simple seasonal side that turns humble new potatoes into something elegant and memorable. 

Grilled Mackerel with Mikan Ponzu

Grilled Mackerel with Mikan Ponzu

A classic combination that lets the rich flavour of mackerel shine.

Sticky Soy-Glazed Beef with Sesame Rice

Sticky Soy-Glazed Beef with Sesame Rice

A quick, glossy stir-fry-style beef dish with rich Japanese-inspired flavour. Perfect for a weekend dinner in under 30 minutes.

New Potatoes with Fresh Wasabi Butter

New Potatoes with Fresh Wasabi Butter

A simple seasonal side that turns humble new potatoes into something elegant and memorable. 

Grilled Mackerel with Mikan Ponzu

Grilled Mackerel with Mikan Ponzu

A classic combination that lets the rich flavour of mackerel shine.